The record label I have researched is the one we chose for our artist; Atlantic Records. We chose Atlantic Records as similar artists to ours are signed to them such as Ed Sheeran and Plan B. It was a toss up between Atlantic Records and Island Records (Rizzle Kicks' real label) but we chose the former as they seemed to have less big artists, which means they would concentrate more on the ones they do have.
Atlantic Records' parent company is Warner Music Group, whom are widely seen as the second biggest record label in the world and are constantly in contention with the other 2/3 major labels; Sony Music Entertainment, Universal Music Group, and EMI who prior to late 2011 would be regarded as one of the major labels, but maybe not now, as the latest yet to be approved list just contains Sony, Warner and Universal respectively.
Atlantic Records is an American label founded in 1947 by Ahmet Ertegun and Herb Abramson. It was in 1967 that Warner became their parent company. The label are most famous for being host to many major rock acts over the years such as Led Zeppelin and The Rolling Stones, and also helping the evolution of African-American music, as they held such talents as Ben E. King (best known for 'Stand By Me') and Ray Charles (best known for 'Hit The Road, Jack') in the prime of their careers. Currently their most popular artists are of the urban genre, as their website mainly promotes rappers; Wiz Khalifa (similar style to our artist) and T.I as well as RnB star Trey Songz.
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