Write about Representation in your music video (at least your intentions) focusing on your artist and on gender representations, or maybe representations of youth.
Our video will be for the rap song 'I'm 17' by Rizzle Kicks. We plan to create a video which is based on narrative and performance. The video will mainly contain our yet to be named artist, as we create visual interpretations of the lyrics to the song, which talk about a 17 year old going about his everyday life.
In our video, gender will not be represented stereotypically as the main character is not overly masculine or aggressive, but will come across as a calm and fun young man, contrary to most rap videos. Many rap videos show a stereotypical image of a masculine male artist, who is shown to have sex appeal in the eyes of women, and also comes across as a powerful alpha male figure, and sometimes a violent person. Our video will not succumb to these gender representations, although granted our song is a softer rap, rather than hardcore 'gangsta rap'. The females in this video will not be seen as sex objects as they are in many videos of similar rap/pop genres, but instead will behave and dress realistically and only aid the narrative rather than perform a function of fulfilling the male gaze.
Although our video will stay clear of gender stereotypes, the representation of youth will be fairly stereotypical. The narrative will show the main character going to college and socialising rather than showing him learning and working in class. The video will also show the main character going out to a club with a fake ID. This is stereotypical as many young people do these things and as a result there are labels attached to youth such as 'mischevious' and 'lazy', words which sum up the character's behaviour in the video quite accurately.
Overall it seems that our video will follow some stereotypes in representations of youth, but will represent gender rather neutrally and with no particular focus.
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