Questionnaire Feedback

This was our audience research questionnaire.

1. Select your gender
Male     Female

2. Select your age
13-15     16-18     19-21     22+

3. Name your favourite 3 artists/bands? 

4. Which artist would you be MOST LIKELY to listen to based on genre and style?
Arctic Monkeys     Rihanna     Foo Fighters     Olly Murs     JLS     50 Cent     None

5. How would you define your favourite music genre?

6. Is there a particular sub-genre which you like more than other elements of the above genre?

7. What appeals to you about this genre/sub-genre?
Lyrics     Beats/Instruments     Fashion     Culture     It's popular

8. Which music channels do you watch regularly?
I don't have/watch music channels     MTV Hits     MTV Base     MTV Rock     MTV Dance          MTV Classics    

9. How do you consume music?
Free downloads     Purchasing physical CDs     Getting free CDs from festivals                            Online Purchase and Download (iTunes etc)

10. How much would you estimate that you spend on music in an average year?
Nothing     Less than £15     £16-30     £31-45     £46-70     £71-£100     £100-150     £151-300     £301-500     £500-1000     Over £1000


Findings



The above questionnaire was used to gain an insight into our target audience. We distributed printed copies of the questionnaire and distributed them among our peers at college, and we received responses from 15 people from the age range of 16-18 (8 males, 7 females). The results suggest that our audience listen to a wide range of artists and genres. The majority of our audience listen to RnB and Rap/Hip-Hop. Many of their favourite artists include 50 Cent, Drake, Ed Sheeran, and Rihanna. We also found that our audience watch a wide variety of music channels however, the most popular ones among our audience are MTV Hits and MTV Base. Our audience are also influenced by style as 8 people said they listen to Rihanna and 50 Cent because of their style and how they portray themselves. We can also infer from our results that our audience use online download methods such as iTunes to consume music.

The important notes which we can gain from this research is that it is good to give our artist a bold, distinct and clear style as the persona and dress code of artists seems to influence their listeners. Also we can infer that it would make most sense to concentrate on the digital release of our artist's album rather than the distribution of physical CD's as only 1 of 15 people said they usually consume physical copies of albums and singles. We also know now which music channels would be most likely to play our artist's videos on television.