Questionnaire

I created the following questionnaire to gain information about the preferences of our target audience. We used mostly closed questions as they gain easy to analyse, quantitative data, however for a more in depth look which we can draw our own interpretations of, we used a few open questions. We used an open question for genre as it is difficult to categorise with so many popular sub-genres and hybrid genres in existence now.

1. Select your gender
Male     Female

2. Select your age
13-15     16-18     19-21     22+

3. Name your favourite 3 artists/bands? 

4. Which artist would you be MOST LIKELY to listen to based on genre and style?
Arctic Monkeys     Rihanna     Foo Fighters     Olly Murs     JLS     50 Cent     None

5. How would you define your favourite music genre?

6. Is there a particular sub-genre which you like more than other elements of the above genre?

7. What appeals to you about this genre/sub-genre?
Lyrics     Beats/Instruments     Fashion     Culture     It's popular

8. Which music channels do you watch regularly?
I don't have/watch music channels     MTV Hits     MTV Base     MTV Rock     MTV Dance          MTV Classics    

9. How do you consume music?
Free downloads     Purchasing physical CDs     Getting free CDs from festivals                            Online Purchase and Download (iTunes etc)

10. How much would you estimate that you spend on music in an average year?
Nothing     Less than £15     £16-30     £31-45     £46-70     £71-£100     £100-150     £151-300     £301-500     £500-1000     Over £1000



We plan to distribute our surveys in our college by printing them out and giving them to willing participants in the common room. We will also create an online version of the survey which will be posted on Facebook and Twitter.