The diagram below explains how certain frames from our video can be linked to our digipak (the back panel specifically) and our magazine advert, and what purpose this link fulfills.
Overall we believe that our digipak, magazine advert and music video provided an effective combination. We believe that the overall feel of the video was representative of what people can expect from our artist in terms of future singles and albums, and we feel that the digipak and magazine advert photos are a perfect representation of our artist in terms of his style (this style also being matched in the music video). We felt that it was important to focus our ancillary tasks and music video on our artist, which is why all of the tasks revolve around the framing of our artist as the centrepiece and main attraction. In our video we decided to focus more on performance rather than a concept or narrative, as this is the best way to promote our artist's style, his personality, and his nature. His personality was also promoted with the behind the scenes shots which we incorporated into our final video, as seen at the bottom right of the diagram above. Similarly, we decided not to use any extravagant locations or props in our ancillary tasks, as we want the artist, his face and his style to be clearly promoted, so that he becomes recognisable and so that his audience can get to know him. We felt that any props or fancy locations in our photos, or intriguing narrative or concepts in our video would lead to more focus on the individual track and album, while our actual aim for this debut album is to promote the artist as a person and as a rapper. Another benefit of this is that in future albums and singles, once our artist is established, more creative ideas could be used and be considered original. This would also lead to people recognising a development in our artist, and it would give an impression that Iceburg is one to always improve on his previous best, and come up with new ideas as his career progresses.
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