This is a concept/performance music video. It is unique as it is all one setting and the performers do not move off the spot. The video features all of the star artists featuring on the track which will help push the song and the artist, in turn boosting sales. The camera shots vary in distance and there are many slow pan shots which rotate around the artist. The style of the performance is conventional for an urban rap/grime video. The performance has to be strong from each artist as they are not aided by different settings, actions or props. The clothing is fairly conventional for the urban scene and is what is expected to be worn by rap artists.
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